Delta Passengers ‘Abandoned’ on Remote Island for 12 Hours
Passengers on a Delta Airlines flight headed to New York from Ghana claimed that they were starved for hours and told to “be grateful” after the plane diverted due to mechanical issues and landed on a remote island for nearly 12 hours. Delta Flight 157 diverted to an airport on Terceira Island in the Azores […]
How to Preorder iPhone 15: Release Date, Price, Storage, Pro
This article originally appeared on Business Insider. Apple revealed the iPhone 15 starting at $799, and iPhone 15 Plus at $899, during its “Wonderlust” event on Tuesday, alongside the iPhone 15 Pro models. The new standard models feature a Dynamic Island, USB-C charging, and a slate of other upgrades. The phones will be available to […]
5 Things to Look for When Hiring a Patent Portfolio Manager
Opinions expressed by Entrepreneur contributors are their own. Hiring a patent portfolio manager is a milestone that will enhance your enterprise’s patent program. Managing the patent process efficiently becomes more difficult at scale without dedicated staffing. Without proper planning, your inventors’ hard-won innovations risk being under-protected by your enterprise. Hiring an incompetent patent portfolio manager […]
Coca-Cola Used AI for New Y3000 Coke Flavor ‘From the Future’
Coca-Cola is headed to the year 3000, and it’s using AI to get there. The soda giant unveiled its new Y3000 Coke on Tuesday as the latest concoction to come out of its Creations limited-edition flavor drops, a program that uses non-traditional flavors and branding targeted to engage a younger audience. This time, however, Coca-Cola […]
How to Steal Customers Away From Your Competition
Opinions expressed by Entrepreneur contributors are their own. Many people often worry that their competitors are out-spending them with their online advertising campaigns and leaving them in the dust as a result. Instead of worrying about how much your competitors are actually spending, the technique below will get your competitors’ budgets working for you instead. […]
Should Your Brand Embrace Social Issues?
Opinions expressed by Entrepreneur contributors are their own. In a recent LinkedIn poll of mine, I asked my audience, “How likely are you to engage with a brand that actively supports a social issue?” You may or may not be surprised to learn that over 3,000 votes were “very likely.” With the digital landscape evolving […]
McDonald’s Is Phasing Out Self-Serve Drink Machines
The self-serve soft drink machines at McDonald’s are about to be a relic of the past. The fast-food giant announced that by the end of 2032, it plans to phase out all self-serve drink stations from its stores in the U.S. as the chain looks to revamp its serving model and customer experience. Restaurants will […]
Branding in a ‘Barbie’ World — How Mattel Succeeded in Its Branding
Opinions expressed by Entrepreneur contributors are their own. Hi, Barbie! The “Barbie” movie was magic in a bottle (or, more aptly, magic in a box with a cellophane front), but not for the reasons you think. Its box office didn’t break $1 billion just because of its great branding — it was a fantastic product, […]
How to Create Decision Frameworks That Drive Business Growth
Opinions expressed by Entrepreneur contributors are their own. No company can rely on a single person to make decisions. According to a study by McKinsey, managers at a typical Fortune 500 company waste more than 500,000 days a year on ineffective decision-making. The more diverse your team, the better their decisions, so it pays to […]
How Remote Work Is the Great Equalizer in the Workplace
Opinions expressed by Entrepreneur contributors are their own. Becoming a leader in a unicorn tech startup might seem like #careergoals for many. For me, it was anything but. I struggled in my role and had a hard time finding a place in a culture that seemed to be built exclusively for my male coworkers, where […]
