Why Shrinkflation Is A Great Pricing Strategy In Inflationary Times
Opinions expressed by Entrepreneur contributors are their own. Want to make more money this year? Or at least protect your profits? Consider shrinkflation. You may have heard of this — or maybe not. But shrinkflation is a powerful pricing strategy that you should consider in these times of higher costs that are cutting into your […]
Don’t Talk to Another Customer Until You Learn This Simple Customer Service Secret
Opinions expressed by Entrepreneur contributors are their own. Here’s a simple principle of exceptional customer service that is essential to learn and take to heart: Every customer is at the center of their own world. The person a customer cares most about (at least when conducting business with you) is themself. They don’t care about, […]
4 Reasons Your PR Campaign Isn’t Driving Sales — and How to Fix Them
Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs who have tried PR and then stopped say something similar: “I paid a lot for PR, but it didn’t lead to sales.” It’s certainly a frustrating situation to be in. Brand awareness is great, but it doesn’t mean anything if it doesn’t help you reach […]
Why Assessments Are a Critical Component of Knowing Your Team
Opinions expressed by Entrepreneur contributors are their own. In sports, a great coach knows their players’ strengths and weaknesses, as well as behavior and thought patterns. Likewise, in business, leaders must be thoroughly familiar with their team members. There are a few areas where this knowledge is critical. To start, leaders must understand the interpersonal […]
Create AI Images for Any Use, Now $19.97 for Life
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For as many hours as busy entrepreneurs work each week (a lot!) that typically means there isn’t much […]
The Secret to Jersey Mike’s Increasing Popularity? Danny DeVito and the Special Olympics Are Only Half of It.
See where Jersey Mike’s ranks when our 45th Annual Franchise 500 list is released on January 16, 2024. Started Franchising: 1987 | Total Units: 2,253 | Cost to Open: $194K-$954.6K Peter Cancro, the founder and CEO of Jersey Mike’s Subs, thought that his company might open 230 new franchise units in 2021. But by the […]
3 Tips as You Scale to the Next Phase of Your Business
Opinions expressed by Entrepreneur contributors are their own. Twenty years into my career in finance, I decided to take a leap and start my own boutique investment firm. The first three years were all hands on deck. I was so busy building the business that I didn’t have the opportunity to look ahead. Seemingly, in […]
Boost Your Content Creation Skills with These Must-Have Tech Products for Fall 2023
As the leaves start to turn and the air gets crisper, there’s no better time to snuggle up and create some content — whether it’s that podcast you’ve been thinking about doing forever, or a video you’ve been meaning to edit, or something entirely new that will take your social media engagement to the next […]
I Made $2 Million a Year as a Corporate Spy — Here’s How
This as-told-to essay is based on a conversation with Robert Kerbeck, former corporate spy and author of RUSE: Lying the American Dream from Hollywood to Wall Street. I grew up in Philadelphia, where my family is well-known in the automobile business. To this day, the Kerbeck family is one of the largest Lamborghini, Ferrari and […]
One Entrepreneur’s Journey From Golden Arches to Lash Extensions
Jonathan Ellis’ grandfather was one of the first McDonald’s franchisees in Texas, opening the first of more than 80 locations in 1969 in Beaumont. Consequently, Ellis literally grew up at McDonald’s. Years later, the family sold its stores — and Ellis set out on an entrepreneurial journey that took him down an unexpected path. Related: […]
