How to Unlock the U.S. Social Commerce Market Through Millennials and Gen Z

Opinions expressed by Entrepreneur contributors are their own. Millennials and Gen Z are two of the most important influential consumer groups globally as their spending power grows and they become the majority workforce demographic. In the US and China, two of the world’s biggest consumer markets, these groups make up over 42% and over 38% […]

I Tried Viral Brand Loop’s New Earplugs. Here’s How It Went.

We’re living in an experience economy. Increasingly, people who have to choose between a material good, like a new pair of shoes, or an experiential one, like a ticket to a concert, opt for the latter, according to analysis from McKinsey & Company. Why? Millennials are now the largest spending cohort, and several factors motivate […]

Police Warn Witchy Shop Owner Tarot, Fortune-Telling Illegal

A Pennsylvania entrepreneur got more than they bargained for after promoting their “spooky” small business in an interview with a local newsletter. Beck Lawrence, 26, owns Hanover-based metaphysical store The Serpent’s Key Shoppe & Sanctuary, which offers several types of readings, including tarot — and was recently visited by Hanover Police Chief Chad Martin, who […]

How To Grow Your Customer Base By Making Personal Connections

We live in a digital world, but consumers still crave the human touch. While online marketing has the unrivaled power to reach massive groups of potential customers, consumer behavioral data reveals that 60 percent of interested prospects like to follow up with a phone call. This is a critical moment when companies can either land […]

3 Energy Stocks With High Growth Potential

Elevated oil prices and growing energy demand will likely drive sustained oil and gas production growth, creating a solid opportunity for companies providing energy services. Hence, it could be wise to invest in fundamentally sound energy stocks MRC Global (MRC), Ranger Energy (RNGR), and Geospace Technologies (GEOS) with immense growth potential. Keep reading…. Driven by […]

Elevator Pitch Premiere: Send in the Dancing Pineapple!

Welcome back to Entrepreneur Elevator Pitch. This is the first episode of season 10, and things kick off with a bang. As longtime viewers know, this show challenges contestants to step inside our elevator, where they have just 60 seconds to pitch their company to a camera. A board of investors is watching the pitch […]

Warning: Investors Prepare for “Sea Change”

The recent turmoil for the S&P 500 (SPY) because of higher bond rates is just the beginning. We need to talk about the long term impact, what Howard Marks is calling a “Sea Change” for the investing landscape. Gladly, the better we understand the problem…the easier it is to find solutions that point to future […]

Rethinking Retirement: The Case for Embracing Lifelong Work

Once an eagerly awaited milestone, retirement is currently undergoing a transformative reevaluation. Traditionally seen as a well-deserved period of rest and relaxation, the dream of early retirement is now being challenged by a new perspective – that of embracing lifelong work. This paradigm shift reflects the changing nature of work, increased life expectancy, and the […]